How to Increase Nonprofit Donations over your website
In this post we will cover how you can increase your Nonprofit donations over your website. We will cover simply methods which everyone can do by himself or with some external help.
As a nonprofit organization, you probably already have a website. If you don’t, you should make one right now. Even if you have one, maybe you are not generating enough visitors on your nonprofit website and visitors are valuable, of course.
Why visitors are valuable and why traffic matters?
Have just a website with no visitors will not help you getting any donations. Visitors are valuable because they are factors for your nonprofit for getting donations.
Every time when some visitors lend on your website they learn about your organization and its activities. That can cause visitor itself to donate.
By some statistics every visitor use to donate $1.19 dollars for single visit. What that means? That means that on every 1,000 visit your nonprofit will receive $1,190 in donations. In real world generating 1,000 visits per single day it is not as hard as you think.
In the content below we will share with you tips which can help you to increase your website traffic and receive more donations.
Increase website traffic and receive more donations
Clean up your website
First what you need to do is to clean your website design. If you are building your website internally the best way to do this is to make one simple theme by yourself. If you are not able to do that you can choose some free theme which will be fast and good for user experience. Minimize that theme and remove unused elements if its possible.
Google use both, website speed and user experience as a ranking factor, and definitely you should be careful with this.
Write awesome content
This is important method as well. You should create content which will be useful for your visitors. When you are writing content keep in mind that it needs to be unique and long. Why unique? Google use algorithms for plagiarism and if you find that you have some plagiarism on your website you can be penalized.
The best way is to form blog on your website and to write between 30-50 articles which will be around 2,000 words. This is not a fast process and you need to be patient. One thing which can help you here is to hire some writers.
Improve your website SEO
In both steps above we mentioned Google. Why? Because Google is the main source for generating traffic. What is SEO? SEO means search engine optimization. And this is by me main factor on which you need to focus. SEO by itself contains many factors, some of them which can be done on page and off page, we will list some of them which we think are most important:
- Website Age ( Domain Rank )
- Website Speed
- Website Mobile Friendly
- Website Backlinks ( Relevant - Increase Domain Rank )
- Content Length
There are many more factors by we found this one as most important. Also when you are implementing some of this you need to be very careful, for example with backlinks.
If your website is still new, give it a time, at least 6 months before starting with this, and use only relevant and high quality links.
This method is important when we are talking about promoting your website and building close relations with other websites. You should find around 30 website where you can post articles about nonprofits. It can be website which accept directly guest post or by email.
How this can help your website growth? For example on https://www.where-am-i.me/
in just 90 days we successfully reach 500 visitors per day with this, and not only visitors we receive full ton of authority on our website. This will give you automatically quality backlink to your website which will increase you DA ( domain authority ) and will give more value to your website. Also since you are posting on relevant website you will receive relevant visitors which can convert in donations.
Building website with visitors on it can help nonprofit receive more donations. Following the methods above you can easily drive more than 1,000 visitors per day which can lead in donations.